How important is a logo?

August 11, 2020

When it comes to building recognition of your brand, a logo is one of the most important investments you can make. As the most visual aspect of a brand, a good logo will help your company to be recognised in the marketplace, it can conjure feelings about the products and services it represents and can create a powerful first impression on a new customer, which drives loyalty. But not all logos are equal, so what make a good logo? Here are six key qualities:

  1. Memorable
    A great logo creates an identifiable symbol that helps customers to recognise your brand. They are then able to connect the symbol to what you do and how they feel about your brand.
  2. Simple
    A great logo is easy to understand and presents a unique identity while avoiding clutter and ambiguity.
  3. Versatile
    A great logo is versatile, working well across the wide depth of media, sizes and applications required of effective brand strategies.
  4. Relevant
    A great logo speaks to the target market directly, using style and iconography relevant to the market.
  5. Builds trust
    A great logo creates a perception of trust by becoming familiar to a wide range of consumers. The memory of your brand creates a feeling of familiarity and trust.

Millhouse has created a great many logos since inception in 2010 that have gone on to become familiar icons and represent some of the most loved and respected brands in the markets that they reside in.

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