Total rebrand for leading international container solutions company
Millhouse Design rebrand for leading international container solutions company with a comprehensive branding system implemented across all touchpoints
Millhouse was entrusted with the exciting opportunity to develop a fresh identity system for Almar, a renowned provider of container solutions to international and domestic partners. The project encompassed the creation of a comprehensive brand mark, a brand guideline bible, a source-of-truth brand platform, and various brand identity elements. Additionally, Millhouse was entrusted with providing ongoing brand design services across Almar's global offices.
The primary objective was to design a clean, robust, and easily recognizable brand identity that accurately represents the dynamic and global nature of Almar's business. The new brand mark effectively communicates their core offering of bulk storage containerization, their flexible approach, and their extensive global presence. This mark was further expanded into a cohesive system, encompassing container branding, stationery, signage, print collateral, and style guidelines.
Millhouse eagerly took on the challenge, resulting in a remarkable brand identity that reflects Almar's strengths and resonates with their target audience.