Elevating a famous Durban Brand with Comprehensive Branding Solutions
Discover how Millhouse elevated Mr Mozzie's, a renowned Durban household brand, with comprehensive branding solutions and captivating packaging designs.
Mr Mozzie's, formerly known as The Argyle Butchery since 1968, has evolved into a renowned Durban household brand under the leadership of Marcel Wouter (Mr Mozzie). With a legacy spanning over 40 years, Mr Mozzie's has been the trusted choice for generations of families in search of exceptional pantry essentials.
Millhouse had the honour of providing comprehensive branding solutions for Mr Mozzie's, including an invigorating update to their corporate identity. Our scope of work extended to delivering a full packaging design service, covering everything from eye-catching wax wraps and parcel bags to captivating point of sale displays and enticing cold cut meat packs. Additionally, we facilitated a subtle upgrade of the Mr Mozzie's store in La Lucia Mall.
Embracing the rich heritage and reputation of Mr Mozzie's, our team at Millhouse poured their creativity and expertise into ensuring that the brand's visual identity aligned seamlessly with its esteemed status. The new packaging designs not only reflect the quality and authenticity of the products but also evoke a sense of nostalgia and familiarity for loyal customers.
Through close collaboration with the Mr Mozzie's team, we strived to encapsulate the essence of the brand, infusing it with fresh appeal to captivate both existing patrons and new customers alike. The updated corporate identity and packaging designs enhance Mr Mozzie's shelf presence, elevating their brand recognition and reinforcing their position as a market leader in the Durban community.
It has been an absolute privilege for Millhouse to be entrusted with such a significant project for a beloved household name like Mr Mozzie's. We take immense pride in contributing to the ongoing success and growth of this iconic Durban brand, and we look forward to witnessing Mr Mozzie's continue to thrive for many years to come.